Measured. Fixed. Proven.
When buyers ask AI who to choose, are you named?
More buyers now ask ChatGPT, Claude or Gemini before they ever search. Holdout checks how often you come up, does the work to fix it every week, and proves whether it worked.
Holdout has not launched yet. Sign-up is coming soon. There is no checkout on this site and nothing to buy today. How to reach us.
How it works
Enter your website
We ask AI the questions your buyers ask, twice each, and show how often you are named and who is named instead. The first check is free.
Unlock the full report
See every question, every page AI relied on and every fix. Cancel any time.
Connect your site once
WordPress, GitHub or a webhook. We write the fixes and, unless you chose Review first, send the checked changes for your own site. Then we check each one is really there.
See if it worked
Each week we compare the questions we worked on with the ones we left alone, and tell you plainly if it worked.
Half your questions are left alone
Most tools hand you a to-do list. Holdout splits your buyer questions in two at random on day one. We work on one half and leave the other half untouched. AI answers drift from week to week on their own, so the half we left alone shows that drift. Whatever the worked-on half gains beyond it is the lift. If both halves move the same, we tell you: no lift detected.
Autopilot, or review first
Autopilot (the default)
Once your site is connected, Holdout sends the first fixes, then up to 5 more each week (15 on Holdout Growth). A fix goes out only when every number in it has a source. Every change is logged, and you can undo it or pause Autopilot at any time.
Review first (if you prefer)
Holdout writes each fix and waits. You read it, see where every fact came from, and approve it. Nothing goes live until you say so.
In both modes, messages to other websites stay as drafts. We never send anything in your name. A fix counts as live only when we open your public page and find its text.
What we will and will not tell you
- How often, out of how many. Every number comes with the count behind it and a likely range.
- Which AI, and how we asked. Answers from an API can differ from the app you use. Every report says which one we used.
- When nothing moved. You hear it from us first.
- No rank from one answer. One answer is close to a coin flip.
- No promise that AI will name you. Nobody controls that. We promise the work ships and the measurement is honest.
- No busywork. We only do work with evidence behind it. We do not sell schema markup or an llms.txt file as fixes.
Planned pricing
Prices are set. Nothing can be bought yet.
Holdout
$199
a month
Holdout Growth
$599
a month
For agencies
$99
per client a month, minimum 3
API and MCP
$0.015
per measured answer
Where we are
Holdout has not launched yet. It has no customers, so this site shows no customer logos, quotes or results. Sign-up is coming soon. Until then, read how we measure and what we promise, and contact us if you want to be told when it opens.