For agencies

Holdout does the weekly work for each client and tests it against a holdout set of questions. You keep the client, the brand and the margin. $99 per client a month, minimum 3 clients ($297 a month).

Holdout has not launched yet. Agency sign-up is coming soon.

Your brand on everything

Reports carry your agency name, logo and colour. Ours is removed. Each client gets a share link they can open and print or save as PDF.

Delivery without headcount

Holdout runs the weekly cycle for each client: measure how often AI names them, write the next fixes, ship them, measure again. Autopilot is the default. Any client can be set to Review first, so Holdout asks before it changes the client’s site.

A lift report, not a dashboard

Half of each client’s questions are a frozen holdout. The report shows the difference between the worked-on half and the half we left alone, with its likely range, corrected for looking every week, and a plain verdict. It is the one page that shows your retainer moved something.

A free check for every pitch

Run a prospect’s domain before the call. You get 8 buyer questions asked twice each, how often they were named with its range, who was named instead, and the sources cited.

How a client runs

1. Add a client by domain. We read the site, draft the questions and split them into worked-on and holdout.
2. Connect their WordPress, GitHub repository or a webhook. The first checked fixes are sent straight away. Switch that client to Review first if they want sign-off.
3. Each week: measure, send up to the weekly limit of checked on-site fixes, hold anything with an unsourced claim, and log every change with one-click undo.
4. Share the client link. The verdict reads lift detected, no lift detected, or not enough data yet.

What we will not let you sell

• A rank from a single run. Answers vary too much between runs for that to mean anything.
• Schema or llms.txt as a citation lever. The best studies found no measured effect.
• A guarantee of citations. The report can say “no lift detected”, and it will when that is true.
• Outreach in a client’s name. We never send it. Off-site pitches stay as drafts for a person.

Price

$99 per client a month, with a minimum of 3 clients, so $297 a month at the smallest. Each client workspace measures 24 questions every week and allows up to 5 fixes a week. See the method and the FAQ.