FAQ

No. Sign-up is coming soon. This site has no checkout and sells nothing. It has no customers yet, so it shows no customer logos, quotes or results.

Holdout checks how often AI names your company when buyers ask who to choose. You enter your website and get a free check. If you pay, you get the full report and connect your site once. Holdout then writes the fixes and puts them on your site itself (Autopilot, the default), or asks you first if you switch to Review first. Each week we measure again. We leave half of your questions alone on purpose. If only the half we worked on goes up, the work did it. If both halves move the same, we tell you: no lift detected.

We do not promise that. We promise two things: the work ships, and the measurement is honest. Nobody controls what an AI says, so nobody can promise that. We never show a rank from a single answer, because one answer is close to a coin flip.

Holdout is $199 a month: 24 buyer questions measured every week on the first AI engine we have set up, and up to 5 fixes a week. Holdout Growth is $599 a month: 60 questions on every AI engine we have set up, and up to 15 fixes a week. Agencies pay $99 per client a month, with a minimum of 3 clients. The API and MCP cost $0.015 per measured answer, with no monthly minimum. The first check is free and needs no signup. See the pricing page.

If no fix of ours went live on your site in a calendar month, that month is credited on your next invoice. You do not need to claim it. A fix counts as live only when we have fetched your public page and found its text on it. You can cancel any time.

We ask each question several times, because AI gives a different answer every time. Every number comes with the count behind it and a likely range. Every report names the AI engine we asked and how we asked it. Answers from an official API can differ from the app on your phone. See the methodology.

We split your questions in two at random on day one. We work on one half and leave the other half alone. Lift is the change in the worked-on half minus the change in the half we left alone, with its likely range. There are three results: lift detected, no lift detected, and not enough data yet.

Only work with evidence behind it: clear answer pages with real numbers, quotes and sources; corrections where AI says something wrong about you; and a list of the outside pages AI reads where you are missing, with a drafted pitch for each. We do not sell schema markup or an llms.txt file as fixes, because the studies we have read found no measured effect from them.

No. Every number in a draft must come from your own site or from a fact you gave us with a source. A second pass flags any claim it cannot trace. Plain code checks every number in the title, headings, lists and text against the sources, and checks again just before anything is sent. If a number fails, nothing is sent.

Autopilot is the default. Once your site is connected, Holdout sends the checked fixes to your site, up to a weekly limit you set, and counts each as live once we see it on your public page. In Review first, nothing goes live until you approve it. Every change is logged with the text before and after, and each one has an undo button and an undo link in the email. You can pause Autopilot at any time.

No. A pitch to another website is never sent by us. It stays as a draft for you to send, in both modes.

WordPress, GitHub (a pull request for each fix) and a webhook. On Webflow, Shopify, Wix or Squarespace, use a webhook or copy and paste for now. Without a connection, the fixes are still written and can be copied or downloaded, and the page says they are not live.

Yes, built but not yet public: a REST API and an MCP server that do the same things as the app. See API and MCP.

There is no public email address yet. To ask a question or ask to be told when Holdout opens, open an issue on this site's GitHub repository. Issues are public, so do not put private details in one. A contact address will appear here before launch.