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Holdout

Pricing

The first check is free. You can cancel any time. Holdout has not launched yet, so none of these plans can be bought today.

Holdout

$199

a month

  • 24 buyer questions measured every week, on the first AI engine we have set up
  • Up to 5 fixes a week. You set the limit, from 1 to 5
  • Fixes written, and checked changes to your own site sent for you unless you chose Review first
  • Half your questions left alone, so the lift is proven, not assumed
  • A plain weekly report, including when nothing moved

Holdout Growth

$599

a month

  • 60 buyer questions measured every week
  • Measured on every AI engine we have set up
  • Up to 15 fixes a week. You set the limit, from 1 to 15
  • The same holdout test and weekly report
  • Move between Holdout and Growth in Settings. Nothing is deleted when you move down

For agencies

$99

per client a month, minimum 3 clients ($297 a month)

  • A workspace per client, 24 questions each, measured every week
  • Reports under your name, logo and colour
  • A link your client can open and print or save as PDF

API and MCP

$0.015

per measured answer

  • A REST API and an MCP server
  • Scoped keys and safe retries
  • The same measurement and lift test as the app
  • No monthly minimum

The free month

If no fix of ours went live on your site in a calendar month, that month is credited on your next invoice. You do not need to ask. A fix counts as live only when we have fetched your public page and found its text on it. Marking a fix as done yourself does not count. A pitch to another website is never live. The first month that counts is your first full calendar month.

Moving between plans

You can move between Holdout and Holdout Growth in Settings. Moving down deletes nothing. Questions above 24 are kept and stop being measured, a weekly limit above 5 is lowered to 5, and measuring goes back to one AI engine.

Price changes

Anyone who signs up keeps the price and limits they signed up at. A customer who moves to another plan takes that plan’s current price.

Sign-up

Sign-up is coming soon. There is no checkout on this site. See the FAQ to reach us.