Holdout asks AI the questions your buyers ask, writes the fixes, puts the checked ones on your site, and tests whether they worked.

Holdout has not launched yet. This page describes the service as built. Sign-up is coming soon.

1. Enter your website

We read your site and write the questions your buyers would ask. We ask each question twice and count how often your company is named. You see who is named instead and which pages the AI relied on. The first check is free. It asks 8 questions twice each, which is 16 answers.

2. Unlock the full report

The full report shows every question, every page AI relied on and every fix, and the split into questions we work on and questions we leave alone. Plans and prices are on the pricing page.

3. Connect your site once

Connect WordPress or GitHub, or give us a webhook. Autopilot is the default. Once your site is connected, we write the fixes and send the checked changes for your own site, up to a weekly limit you set. You can choose Review first instead. Then we write each fix and wait for you to approve it.

On Webflow, Shopify, Wix or Squarespace, use a webhook or copy and paste for now.

A fix is one of three kinds of work:

A page with real facts and named sources.
A correction where AI states something wrong about you.
A list of the outside pages AI cites where you are missing, with a drafted pitch for each. We never send these pitches. They stay as drafts for you.

4. See if it worked

Each week we measure again. Half your questions are a holdout that we leave alone. The report shows the difference between the two halves, with its likely range. The result is one of three: lift detected, no lift detected, or not enough data yet. Read the method.

What a fix goes through

We write it from facts on your site or facts you gave us with a source.
A second pass reads it and flags any claim it cannot trace.
Plain code checks every number in the title, headings and text against the sources. It checks again just before anything is sent. A fix with a number we cannot trace is not sent.
We send it, or hold it for you with the reason.
We open your public page and look for the new text. Only then does the fix count as live.

Every change is logged with the text before and after. Each one has an undo button, and an undo link in the email.

What we do not do

We do not promise that an AI will name you. Nobody can.
We do not message other websites in your name.
We do not sell schema markup or an llms.txt file as a fix. The studies we have read found no measured effect from them.
If no fix of ours went live on your site in a calendar month, that month is credited on your next invoice. You do not need to ask.